Betsy McCall
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The model for this cover was Peggy McGregor who was four years old at the time.
Over the years, Betsy spawned many products.

There were dolls issued in Aug 51, Sept 52, Dec 52, May 54, Jan 55, Feb 55, May 55, Aug 59, Aug 61, Oct 64, Dec 64 and Nov 66, and others which have become collector's items.

In 1995, Robert Tonner began his own line of dolls. His Web page is
http://www.twodaydreamers.com/tylwenbyrobt.html

Two Advertisements for Tonner Products
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Here are a few Paper Dolls Books I Found
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This ad appeared in the November 1954 edition.
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There were send-away paper dolls advertised on the pages beginning in Jan 1955. This was a paper doll family and the cost was 10 cents.

In August 1957, a new set called Betsy and her Cousins was issued at the same price.

In November 1958, Betsy and her cousin Linda were offered with 19 costumes again at 10 cents.

In September 1959, the cost went to 20 cents.

In August 1962, the cost went to 25 cents. This one had 18 costumes.

In September 1972 the cost went to 50 cents. This only lasted for two months and in November 1972 the cost went back to 25 cents, December 1977 to 50 cents, in August 1978 to $1.00 and the last offer was in September 1981.

A few other products I found include:
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1959
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1961
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1971 Coloring Book
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1971 Cookie Cutter
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Wooden Doll
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Fuzzy Cloth Doll
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Betsy and Nosy Plate
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Standard Toycraft Set
Old Patterns many can be found on ebay and etsy. I no longer own any of these.
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1728
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1812
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1894
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2097
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2239
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2300
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2323
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2457
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3423
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5907
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7933
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7934
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8139
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8207
Janie has a wonderful site here
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  • Home
  • History Pages
    • HIstory Page 1
    • History Page 2
  • Scans 1950s
    • 1951
    • 1952
    • 1953
    • 1954
    • 1955
    • 1956
    • 1957
    • 1958
    • 1959
  • Scans 1960s
    • 1960
    • 1961
    • 1962
    • 1963
    • 1964
    • 1965
    • 1966
    • 1967
    • 1968
    • 1969
  • Scans 1970s
    • 1970
    • 1971
    • 1972
    • 1973
    • 1974-77
    • 1978-79
  • Scans 1980s
  • Scans 1990s
    • 1992-93
    • 1994-95